The Hardest Brand to Build — Finding Myself in Montagne Properties

🌿 The Hardest Brand to Build - My Own

For more than three decades, I helped brands tell their stories. From technology to services, I lived in the world of strategy decks, product launches, and polished campaigns. I knew exactly how to position a product, highlight its strengths, and connect it with the right audience.

And then, I stepped into a new chapter-one where I was the brand.

From Building Brands to Becoming One

Creating Montagne Properties and zaidanunez.com was more than a business move-it was a deeply personal evolution. Suddenly, the lens shifted. The voice I had always used to represent others now had to represent me.

That’s where things got real.

Branding yourself isn’t about a logo or color palette-it’s about vulnerability. It’s about trusting that your story, your expertise, and your humanity are enough.

After years behind the scenes, stepping in front of the camera (with photos nearly a decade old!) felt like a brave act of honesty.

The Value of What We Bring

The truth is, great branding—corporate or personal—is never about perfection. It’s about clarity and connection.

As a real estate professional, I’ve learned that my greatest value doesn’t come from data points or design boards (though I love those too). It comes from listening—really listening—to what clients dream of, what keeps them up at night, and what “home” truly means to them.

That’s where the magic happens. That’s where the human touch transforms transactions into relationships, and houses into homes.

The Global Luxury Mindset

Being part of Coldwell Banker Global Luxury has reinforced what I’ve always believed: luxury isn’t defined by price-it’s defined by experience.

Exceptional agents don’t just sell properties; they connect people to possibility. They understand that in every conversation, there’s trust to earn and a dream to protect.

The best agents listen first, move with integrity, and know their markets inside and out.
That’s what creates a truly elevated experience-one that clients remember long after closing day.

Trusting the Process

This journey-rebranding myself, rebuilding my business, and leaning into vulnerability-has reminded me that authenticity always wins.

When clients trust you, they invite you into their most personal chapter: where they’ll live, gather, and grow.
And that’s an honor I never take lightly.

So yes, branding myself has been hard.
But it’s also been the most meaningful work I’ve ever done.

Because this time, the story I’m telling isn’t about a product.
It’s about people.
It’s about you.

Zaida Nuñez
Founder, Montagne Properties
Coldwell Banker Global Luxury | Evergreen, Colorado
✨ Connecting Colorado dreams into homes ✨